Canonical profile creation
A structured record built from intake conversations with your team — not a form. Fee model, geography, audience, specialty depth, credentials, life-event fit, disqualifiers, and the verifiable facts behind each.
Membership Infrastructure,
Infrastructure,
not a listing.
Wellspent membership is an annual commitment to a canonical presence — structured, maintained, citation-backed, and woven into the discovery graph that AI systems increasingly read first.
What membership includes
The record. The graph. The distribution.
Structured expertise mapping
Your positioning encoded against the specialty graph. Not "retirement planning" — retirement with concentrated stock positions, or retirement for Canadian residents with US IRAs. Nuance is the point.
Geography inclusion
US and Canada, to the metro, region, and province level. Cross-border competencies tracked explicitly. Virtual practice patterns modeled as first-class geography.
Category inclusion
Every specialty and audience your record fits — across the taxonomies AI systems actually query. Flat-fee, founders, physicians, cross-border, equity comp, crypto, newcomers, widows, divorce, and the long tail.
Distribution across the graph
Automatic inclusion on every specialty page, metro page, and generated list your record fits. One update to the record propagates to every surface that cites it.
Machine-readable presence
Canonical URL, schema.org markup, LLM-friendly summaries, and citation-aware metadata — so both traditional search and AI-mediated systems ingest your record correctly.
Ongoing accuracy & context
Quarterly synthesis reviews. New specialties and geographies added as the graph grows. Keep your record current without rebuilding it.
Reporting & visibility
Dashboard of the pages you appear on, the queries you match, and the graph's growth around your positioning. Rolling out Q3 2026
Frame of reference
It's priced and built like infrastructure.
The comparison isn't to a directory listing. The comparison is to what you already spend on client acquisition — and what your competitors are going to pay for structured presence when it's mandatory instead of optional.
- One Google Ads campaign, one month $2,000+ with no durable asset
- One SEO retainer, one month $3,000+ for generic content
- One lead-gen directory, per year $1,200 per click-locked listing
- Wellspent Solo membership, full year $750 / canonical presence in the graph
Claim your canonical profile.
Membership is invite-only through the initial graph rollout. Apply now to be part of the founding cohort.
Apply for membership